Vice President, Brand CFO Job at VF Corporation – 3.8 in Denver, CO

Title: Vice President, Brand CFO (The North Face)

Reporting to: Chief Financial Officer


The North Face is the world’s leading premium Outdoor brand, anchored in pinnacle performance and authenticity – adopted by explorers everywhere, On and Off the Mountain.

Founded in the counterculture of Berkeley, CA in 1966, we have a long and storied legacy of enabling exploration, loving wild places, inspiring participation in the Outdoors and creating iconic and technically advanced apparel, footwear, accessories and equipment.

We believe that exploration is a mindset. As a community of explorers, we stay curious about new ideas, places and people. We dare to lead the world forward through exploration.

At The North Face, our culture sets us apart and influences everything we do. We are driven by five values:

Love wild places

Spark curiosity

Dare to disrupt

Create community

Lead with integrity

The North Face is a subsidiary of VF Corporation (VFC), one of the world’s largest apparel and footwear companies spanning numerous geographies, product categories and distribution channels. As we continue to expand, VFC and The North Face take great measures in developing and growing our people.

We take pride in our commitment to equal opportunity, environmental sustainability, corporate and social responsibility, and our diverse, inclusive culture.

By joining The North Face, you will help create the best brand experiences for our customers, our athletes, and the modern-day explorer. You will also have the opportunity, tools, and environment to more deeply explore the world around you and make meaningful, lasting connections.

What You Will Do

As a member of the finance leadership team and The North Face’s Executive Leadership Group, you will have input to overall Brand Strategy, including Vision, Purpose, Positioning, Brand Essence, Business Model, Long-Term Objectives and Strategic Priorities.

You will manage the Finance function in the brand and lead in an inspiring way a diverse and talented finance organization in the brand. You will direct all financial analysis and reporting of business performance through strategic plans, the annual financial plan, monthly forecasts, and analysis of actual results . Leveraging your exceptional business and financial acumen and strong communication skills you will tell the story of business performance and results through numbers. You are accountable for business results, profit & loss, certain balance sheet and cash flow items, calendar adherence and executing against key initiatives.

You will report directly to the EVP & CFO of VFC; however, you will partner directly and significantly with the Global Brand President and be an integral thought partner to the entire Senior Leadership team.

How You Will Make A Difference

Develop a comprehensive, 5-year strategic plan to accelerate business results across multiple dimensions, channels, and horizons simultaneously

Lead a team of financial business partners and analysts to create annual financial plans and monthly forecasts, prepare analysis of actual results and communicate information to brand and corporate leadership, including opportunities and risk assessments, and channel level profitability with a specific focus on the direct channels of B&M and Digital

Support the brand to leverage digital and omni capabilities to enhance our consumer-minded and retail-centric business strategy

Understand and influence holistic impacts on the business model as a result of actions from Supply Chain & Logistics, Marketing, Digital & Technology, Human Resources, the regulatory environment, and other prioritized initiatives

Maintain strong understanding of market dynamics to adeptly identify and interpret leading indicators of performance

Utilize Direct-to-Consumer experience in both Digital and B&M to Impact performance across the channel by recommending strategic direction, optimized business models and operational tactics, and by delivering relevant and actionable reporting and analysis mechanisms

Prepare financial material for board meetings, earnings releases, financial and operational reviews with VFC, quarterly business reviews, VFC Investor Day, etc.

Partner with business leaders to evaluate investments and make choices in terms of capital, significant operating expenses, inventories, receivables, and headcount

Analyze reporting and influence decisions to control expenses and takes action to keep brand in line with financial plan

Oversee global product pricing and costing, to assess and improve profit margins throughout product line cycle

Develop additional business analysis or reporting as needed for management

Ensures brand’s proper internal control procedures and Sarbanes-Oxley compliance and signs off on reliability of business unit’s reports

Years of Related Professional Experience: 15+

Educational/Position Requirements:
15+ years’ experience. Bachelor’s degree in Accounting or Finance or equivalent combination of education and experience. CPA or MBA preferred.

Successful and progressive experience in finance, 5-7 years in management of finance professionals in $500M+ business.

Individual must possess exceptional leadership and communication skills, along with an adeptness in strategic thinking, analytical skills, problem solving and attention to detail.

Must have a track record in establishing procedures, implementing processes, and getting things done on time!

Travel, domestically and internationally, up to 15% of time.

Salary Range:
$216,000.00 USD – $324,000.00 USD annually

Annual Incentive Eligibility :
This position is eligible to participate in VF’s Annual Incentive Plan. Incentive Plan awards are contingent upon (1) achievement of your individual objectives and (2) VF achieving its’ Corporate and business level financial objectives.

Long Term Incentive Eligibility :
This position is eligible to participate in VF’s Executive Long-Term Incentive Plan.

Benefits at VF :
You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and clicking, Looking to Join VF? Detailed information on your benefits will be provided during your onboarding process.

About the Company

Company: VF Corporation – 3.8

Company Location:  Denver, CO

Estimated Salary:

About VF Corporation - 3.8